May 20, 2004

Marketing, Death or Taxes

It’s as inevitable as death or taxes. Fuel prices go up, and a host of devices appear claiming to give you better gas mileage. Green Plus, a bulk fuel treatment used in Cyprus isn’t one of those, but caught our eye as someone inserted ‘nanotechnology’ into the press release.

Fortunately, its only the press office who can’t tell the difference between nanotech and chemistry as neithet company makesany such claim elsewhere.

It does, however, highlight a growing trend. Pop a ‘nano’ into the marketing and see if your stock price goes up or your insurance premiums go up.

Posted by Cientifica at May 20, 2004 07:17 AM | TrackBack
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